We live in a digital age where information is consumed through digital resources instead of ink and paper. The digital ecosystem contains different platforms such as television, radio, email, social media, and various other platforms in today’s world. Information is now only relevant if it’s delivered in the way in which the consumer prefers to consume it, digitally.
Pew Research Center recently found that, “85% of Americans now own a smartphone up from 35% in 2011 and that 15% of adults are “smartphone-only” internet users…”
eMarketer, US Social Media Usage says that in “2021 the average adult user will spend 1 hour and 35 minutes on social media per day.”
At Beacon Partners we understand this and how to communicate your brand and its message in a way that maximizes its reach is interesting enough to get engagement and is planned in such a way to deliver results. While there is no “fail-safe” way to do it, our experience, and strategic partnerships with some of the biggest players around, keep us on the cutting edge with the most up-to-date information available.
Come to us with a budget of any size and we can create a custom, personalized full-stack marketing strategy that is tailored to you and your business. Some of the marketing strategies we employ include the following:
You can control how you highlight your business to the public but you can’t control where people spend their time. However, by partnering with Beacon Partners Marketing Team and our partners you can maximize your reach with TV advertising.
This is important to a small business because bringing more exposure to your brand can reach more potential customers, bringing them to your business. Our clients have found that TV alone or as part of a total marketing plan, achieves results beyond their expectations.
We can help connect your business with customers through the power of sound. Utilizing unique audio helps you to reach your customers on a distinct level that cannot be done through images and text.
Radio gives your business a captive audience that allows a unique delivery of your marketing message. Past clients have seen success using radio because of the reach and cost efficiencies, in addition using streaming radio allows us to target specific users and reach your target audience through sound.
We can deliver your message to both your targeted and engaged audiences, helping you reach potential new business partners and customers. When you wish to portray something about your brand or sell products, email marketing is the most cost-effective way to do so.
Email marketing allows you to build relationships with new prospects, customers and past customers. With the right messaging, email can be one of your most powerful marketing tools. Our clients have learned that email marketing is important to maintaining and building relationships with past and new customers
Social Media Management
Managing your social media presence helps to maintain relationships with your current customer base as well as prospective customers. Creating content and increasing your social media presence helps your company as it keeps customers informed and intrigued with what the company has to offer.
We help analyze social media audiences and develop a strategy that's tailored to them. We create and distribute content for social media profiles, monitor online conversations, and monitor, measure, and report on social media performance.
Social Media Advertising
Nowadays social media advertising is the most impactful way to deliver your message. It allows you to reach a wider audience than those who already follow you, making your content more visible to the public and increasing brand recognition through demographics and geographic qualifiers that can hone in on your ideal client.
Our team of Social Media Experts can recommend targeting guidelines, the types of ads to run, design your graphics or video, and help you with recommended budgeting guidelines so you are spending enough to generate the results, but not having unnecessary overspending. Our clients have found great success in engagement, reach and return on investment by allowing our team to become part of theirs.